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The Future of Squash


Sports Marketing is a boom industry in the emerging global market. The globilisation of big business, sporting events, sports merchandising and e-commerce is a continuing process that is increasing on a daily basis.

Squash is now ready to take it's share


 Reverse Angle's Approach

Today's companies need to use innovative sports related promotions instead of the traditional sports marketing methods to promote their products.

Reverse Angle's extensive marketing experience enables us to consult our clients on the benefits of creative sports marketing concepts.

Reverse Angle does not boast that we have expensive offices in the capitals of the world, The RA Team is based throughout Europe.

Reverse Angle's objective is to become the market leader in global squash marketing. Reverse Angle will implement specific strategies and solutions to ambitious companies looking to increase their global visibility and image.

Reverse Angle's Approach

* Locate corporate sponsors.
* Identify specific marketing opportunities for our clients products & services that link    to existing and targeted demographics.
* Develop a global series of squash events in high profile locations.
* Secure television & high level media coverage for the events.

Standard advertising agencies or in-house marketing staff are usually relied on to negotiate sports marketing solutions. Using professional sports marketers provides a distinct advantage in this specialised sector.

Reverse Angle knows this market and we can offer a multitude of opportunities to reach target demographics and brand recognition.

Reverse Angle is a squash marketing company, but our role extends from negotiation of a sponsorship deal, execution of the campaign and continued analysis of the campaigns results & impact.

Reverse Angle have identified the strengths and weaknesses in the game of squash and it's feasibility for effective sports marketing and as you will read in the sections about the old and new image of squash, we have pulled no punches on the real positives and negatives that need to be addressed.

Reverse Angle is not a "one stop shop" we are NOT event managers and we are not affiliated to any governing organisation, we work independently alongside those in the squash world to achieve the objectives laid out on our homepage, this status allows us to focus on our clients goals objectively and biased to their success.



World Squash Federation


Professional Squash Association

Womens International Squash Players Association

PSA Live

SquashLive.com

Horizon Software

Sky Sports

 

 

 

 


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